Article 5 Content (to put into HTML creator) –
Seeing your website the same way your visitors do is pretty important. But if Google doesn’t love you, no-one else is going to get the chance,so it makes sense to look for tools that let you see your website the way Sundar Pichai and friends do.
Here are the top 5 tools to let you get a Google-eye view of your website:
1: Google Webmaster Tools
Who knows Google better than Google? And at the low, low cost of free, it’s smart to start at the source. If you’re relatively inexperienced in this area, this is also a good place to start; it’s a novice-friendly tool with lots of support and intuitive design.
Standout feature: Fetch as Google, which allows you to see a given URL as Google sees it.
2: Moz Pro Tools
Moz Pro comes at a pro price, but it delivers a wide range of powerful tools. With Moz you can identify SEO opportunities, build reports and track growth. On the flipside from Google Webmaster Tools, this is definitely for the more experienced professional.
Cost: Free 30-day trial, then plans between $99 and $599 a month.
Standout feature: Crawl Test Tool. The Moz Pro Crawl Test Tool employs the company’s own Roger crawler bot to crawl your pages the way Google does, and analyse up to 3, 000 links from a single URL.
3: SEO Report Card
UpCity’s SEO Report Card offering lets you check your website’s performance against your competitors. You do have to hand over some contact information, but in return you get onsite analysis, link building, rank analysis, and more.
Standout Feature: Website Accessibility, measuring your website’s load speed and accessibility to crawlers.
WooRank is built for the larger organization, with touches like the ability to download reports as branded PDFs making distribution of data across a company easier and more professional. It also offers one of the widest arrays of tools in terms of metrics covered – over 70 – so if you’ve got the usual bases covered and want to find new avenues for improvement, this might be the tool for you.
Cost: Free 14-day trial, then Pro at $49 per month or Premium at $149 per month.
Standout Feature: WooRank looks closely at mobile, an underscrutinized aspect of website performance and SEO.
5: HubSpot Website Grader
HubSpot Website Grader first came out in 2007; don’t worry, this is the new version. Website Grader lets you see performance information like load speed, page size and requests, gives you a thorough look at your website’s mobile readiness in terms of viewport settings and responsiveness, and checks up on your SSL certification.
Standout Feature: SEO testing that shows how easy your website is – or isn’t – to find, by both humans and bots, for a comprehensive search overview.