Business Technology

What is a QR Code

By July 15, 2011 No Comments

QR codes have been appearing in more and more settings recently. Maybe you’ve seen them on the side of buses, on posters, in magazines, or even on business cards.  These advanced bar codes were first implemented to track car parts, but have fairly recently been useful in generating brand awareness and loyalty.

What is a QR Code?

    A QR, or Quick Response code, is a multi dimensional version of the common barcode. Much like the common barcode, a QR code is readable by a scanning device.  As smartphones are able to scan these codes, QR codes have become an invaluable tool for interactive and very targeted advertising.

    When you scan a QR code with your smartphone, the web-enabled information that is embedded within the code is activated, allowing your phone to then navigate to the information intended by the code’s generator. It’s the same technology as a barcode at a grocery store, except the QR code is intricate enough to carry a lot more information.

How are QR Codes used in Business?  

    Generating a QR code is simple. All you have to do is enter the information you wish to be accessed into a QR generator. There are several free generators on the Internet.  A good one to start with, if you’re considering making your own code, is the Kaywa generator.

    Once you have the QR code, you can publish it on any print media or online. Making a QR code available allows anyone with a smartphone to scan it and access the information stored within.

Why it works

    QR codes are a great way to build brand loyalty because it adds a special value to the data, making accessing a fun experience for the user. Despite the fact that QR codes are a new marketing technique in the Western World, they have been used to mature business for over a decade in Japan. If you’re looking for a fun and easy way to create interest in your business, consider giving QR codes a try.

Joe Markert

Author Joe Markert

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